Head – Marketing and Content

HR Team - Posted by Alka

Jul 20

2022

Job description

Detailed understanding of business strategy (Usage, attitude, barriers, and behaviour of consumers) to devise brand building and driving marketing plans
Engage people and internal stakeholders about the program to increase adoption.
Plan and design methods to drive users to new platforms
Monitor and evaluate effectiveness of program and pilots. Develop solutions to improve performance or processes.
Define KPIs for the activities, report on metrics and analyze data for program and pilots.
Support the program’s adoption, change management and communications initiatives.
Enable marketing automation processes wherever possible
Be accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver engaged community members, sales, and customer retention.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
Create the content our audience is looking for and then to optimize the path to conversion
Manage SEO updates, maintenance and optimization of web pages and improve site’s Google ranking by conducting SEO audits
Development of editorial governance so content is consistent with our brand voice, style and tone.
Editorial calendar and organization workflows must be developed and managed.
Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.
Management of all creative resources including designers, writers, and other agency personnel or contractors
Prepare presentations on program approaches and results ongoing to share with other team members on a weekly basis
Content strategy and execution management across all channels of growth chosen, such as Ad campaign collateral, Email Marketing, Social Media Content, Website & Conversion Landing Pages, Funnel pages, Video & Story scripts, PR publishing, long form articles, etc.

Job requirements

3+ years of experience with creating & curating content for marketing campaigns, preferably while working with a Social Media Marketing Agency
Knowing the ingredients that take content from ‘fluff’ to ‘awesome sauce’ like the back of your hand.
Understanding the intricacies of high-conversion content without needing to take a hard-sell/blatantly direct response approach
Experience with leading & managing a content creation team, from content inters to copywriters and visual designers, to achieve desired results with content to meet the specific needs of the content campaign
Firsthand experience with creating all sorts of content listed above (in the ‘Responsibility’ section)
Past experience as a content & copywriter
Storytelling and impeccable language are your superpowers
Experience with planning communications across multiple brand touch points and extracting the necessary collateral from the team accordingly
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.

Desirable:

Experience in writing about Blockchain
Experience in writing about Tech Subjects
Ability to resolve issues proactively to deliver high quality content